However, once they made this possible, they realized this still wasn’t enough for Snapchatters, who loved their Snaps so much that they wanted to share them again and again well into the future. The longer they remain in the app engaged, the better chance the app owner has of achieving some end goal.Īt first, Snapchat didn’t even give the capability for users to save their Snaps in their Camera Rolls. One of the primary goals of app developers is to keep users inside their app for as long as possible. When Snapchat realized this was taking users out of Snapchat and into other apps, they realized this missed-out loophole. In the past, the only way to permanently save videos and photos was to use a third-party app. Now, viewing, saving, sharing, sending, and curating your Snaps will be far easier since it can all be done within the Snapchat app. Plus, saving to a non-Snapchat cloud server means you’re dependent on a third-party for all your memories. And yes, you could have in the past been saving your Snaps somewhere on the Cloud for multi-device access, but that’s clunky when you want to share or view them again. With Memories, your snap is saved on Snapchat servers, accessible from any device, and safe from the inherent dangers of only keeping it locally. Sure, you’ve been saving your Stories on your phone, but what happens when your storage is full? Or worse yet, what happens when you lose your phone? Your Snapchat Stories are gone forever! Thanks to this new feature, you can also send saved Snaps to your friends, even if those Snaps were taken forever ago. Now you can relive your finest Snapchat moments over and over again. Snapchat Memories is Snapchat’s way of giving users permanent access to the snaps and photos they want to keep. Snaps disappear within seconds, or if they’re saved as Stories, up to 24 hours.īut all that changed one summer when Snapchat rolled out Memories. That’s because, as we all know, Snapchat videos are only temporary, allowing you a mere fleeting glimpse into the moments of your and your friends’ lives. It would be a great way to indulge in some group nostalgia.īut sharing old video and photo memories captured on Snapchat has never been possible. You’d all laugh at the foolish things you did or marvel that you were ever that young. Imagine your older self reliving the good old days by sharing Snapchat videos with all your old buddies.
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